Intellectual Property Roundup

Websites in Spain See Small Traffic Dip After Google News Closure (The Wall Street Journal)
Google officially shuttered the Spanish version of its news service Tuesday morning, and publisher sites in Spain have seen their traffic dip since.

eBay Scales Back EMR Counterfeit Reporting Program (eCommerce Bytes)
eBay has been scaling down and appears to be phasing out its Enhanced member Reporting program, aimed at removing counterfeit merchandise from its marketplace, opting instead to rely on users and brand owners reporting items through the site and the Verified Rights Owner (VeRO) program.

Leak Exposes Hollywood’s Global Anti-Piracy Strategy (TorrentFreak)
Leaked documents reveal in detail how Hollywood plans to take on piracy in the years to come, with top priorities being cyberlockers and illegal streaming sites.

Ghost of SOPA Haunts New Copyright Push (National Journal)
Nearly three years after a massive online protest derailed the Stop Online Piracy Act, many lawmakers are still skittish about the issue, and are cautiously returning to work on a major update of copyright law.

The Garcia v. Google En Banc Oral Argument (TechDirt)
A panel of eleven Ninth Circuit federal judges heard oral arguments in Garcia v. Google, a copyright case arising from the notorious “Innocence of Muslims” video. The hearing revisited the facts and law that led to the February decision by two Ninth Circuit judges ordering Google to remove the video from YouTube and prevent future uploads.


Keith Kupferschmid is General Counsel and SVP, Intellectual Property Policy & Enforcement at SIIA. Follow Keith on Twitter at @keithkup and sign up for the Intellectual Property Roundup weekly newsletter here.

What’s In and What’s Out for 2015

I just saw that we have a new webinar listed for January:18 New and Powerful Marketing Trends for Information Companies. (And a new IN/OUT discussion has started on the Listserv.) On those notes, I think it’s time for our annual What’s IN and What’s OUT List for 2015. We’ll leave the politics, celebrities and sports stuff to others and stick (mostly) to our own topics for B2B marketing and publishing.

OUT - Friends;   IN - Loyalists
OUT - Delete;   IN - The X button
OUT - Act on new ideas;   IN - Productize
OUT – Speed dating; IN – Speed networking
OUT - Chartbeat;   IN - Net Promoter Score
OUT - Welcome series;   IN - Onboarding
OUT - Links;   IN - Buttons
OUT - Opens;   IN - Click-throughs
OUT - $199;   IN - $197
OUT – 2 columns;   IN - 1 column
OUT – Names that don’t mean anything;   IN - Google at Work
OUT - Reads;   IN - Progressions
OUT – White Papers;   IN - Snippets
OUT - You finding content;   IN - Content finding you
OUT - Small-ticket items;   IN - Sponsored webcasts
OUT - Print is dead;   IN - Print launches
OUT – The New Republic;   IN - Modern Farmer
OUT - Infobesity;   IN - Visual storytelling
OUT - Selfies;   IN - Us-ies
OUT - Newsletter launches;   IN - Online training
OUT - E-commerce;   IN -   ‘Digical’ commerce (digital + physical)
OUT - Subscribers;   IN - Members
OUT - Tuesday delivery;   IN - Saturday delivery
OUT - Attachments;   IN - Wearables
OUT - Banner ads;   IN - ‘Advertainment’
OUT - Ice bucket challenges;   IN - 1000-mile walks
OUT - E-learning;   IN - M-learning
OUT - Communities;   IN - Focus groups
OUT - Buzzfeed;   IN - Taboola
OUT - Ignoring data;   IN - Predictive analytics
OUT - TweetChats;   IN - Meetups
OUT - Conference call blips;   IN - Silent exits
OUT - Skeumorphic design;   IN - Flat design
OUT - Big data;     IN - Advanced Analytics
OUT - Another new platform;     IN - Optimization
OUT - One too many;    IN - Micro-targeting
OUT - Sales pitches;    IN - Human speak
OUT - Real-time;   IN - Tomorrow-time
OUT - Phones;   IN - Phablets
OUT - Monetize;   IN - Monetize better

‘Content Is at the Core of What We Do, But…’ – Q&A With Thomson Reuters’ Debra Walton

This interview was conducted by ABM’s head of content, Matt Kinsman.

Whether or not the term “big data” or the phrase “data is the new oil” are fast becoming clichés, the power of customer and market data for media and information companies can’t be underestimated. The trick is taking control of that data, making it accessible and deriving insight and analysis for customers that go beyond a statistical numbers dump.

On Jan. 22, 2015, Debra Walton, chief content officer, Financial & Risk at Thomson Reuters, will kick off SIIA’s Buying & Selling Content conference in New York with a keynote focused on how content and information firms are leveraging data to win and improve everything from analytics to trading to customer intelligence.

Walton spoke about her upcoming keynote, how companies are leveraging data as a competitive advantage, and how Thomson Reuters plans to advance that initiative in 2015.

MATT: Debra, how are content and information providers striking the balance between being “content” and “technology” companies?

Debra Walton: I think companies have to embrace both. In our case at Thomson Reuters, people come to us for our information. We have a desktop delivery mechanism called Eikon—it’s the most intelligent, intuitive and open desktop or mobile application available anywhere in the financial market today, in my opinion. But of course, if it weren’t for the quality and variety of content fueling Eikon, the product would not be as valuable and appealing to our clients as it is today.. Content is at the core of what we do. But technology is equally a competitive advantage in terms of how you put content in the context of the workflow as it’s experienced by the user, as well as how it’s being used to gain advantage in terms of how we’re servicing the content.

Sensor technology is a fabulous example of how technology is being used to get to the source of data. Cell phone companies are using data to build businesses off the back of the footfall data. Does that make them a tech company? Probably. They are foremost technology companies but they are now looking at a data business that’s driven off the back of the technology. The lines are becoming increasingly blurred. The only companies today that I would say are just technology companies are pure play companies in the semi-conductor space or pc/laptop space. Very few companies these days are not technology-enabled. And there are even fewer companies that are NOT being driven by data insights.

If you look at roles in the c -suite, 20 years ago companies started appointing chief technology officers because they saw that technology was the major enabler of their business—it didn’t matter if you were in healthcare or a law firm. Then probably 10 years ago people started saying, “human capital; people are our asset,” and we saw the emergence of the human resource executive in the c-suite. The new role today is the chief data officer because so many companies are saying that data is a strategic asset of their firm—whether that’s intelligence about the markets we serve, our customers or our competitors—you can’t seriously feel you have a handle on your business unless you have an understanding of how you will derive insights into customers and markets that derive from data.

How are strategic priorities changing with content and information providers?

One of the big trends is really looking at how data strategy is not simply about measuring past performance but rather looking at how data can help drive future performance. I think this is the case for both providers and consumers. Given that data is such a strategic asset, one of the biggest issues is understanding your infrastructure, your data standards and data governance. Data governance is a huge issue now both on the sell side and the buy side. How do you have sufficient standards but create an environment that’s nimble, agile, and enables people to use data as an appropriately free flowing asset in the business and not a centralized bureaucratic process?

I think the other thing that’s really important is understanding talent now. Whether you think big data is a cliché or not, the whole concept of the ubiquity of information and how you really find that relevant insight means you have to sift through a lot of data. One of the top jobs for millennials and the generation beyond that is data scientist. What’s your strategy for building that talent base in the organization? It’s a big challenge. We recently did a survey of financial market participants in terms of where they were in big data strategies and the most overwhelming response in terms of challenge was the availability of talent.

 Is there a specific initiative that your group at Thomson Reuters has pursued recently that’s been especially effective?

Data governance. Thomson Reuters is interesting because we are one of the world’s largest data companies. We’ve grown organically, but also by acquisition so we probably have one of the biggest challenges of any company with data integration because historically, our data has sat in silos across various businesses. We sell data to a wide variety of professionals across sectors: Legal, Tax and Accounting, IP& Science and Financial and Risk , As with many companies, one challenge that we have been facing over the last few years is how do we create a more cohesive environment. How can we link that data together so that it can provide more insight into what has been a traditionally siloed world. The first step is creating an information model that’s consistent across the entire organization, overlaying with the data governance framework. The key is to ensure each business unit has a high level of agility around how they are serving their customers but also understands the danger in conforming to standards that make the data available across the organization.

One thing we think will become more important in 2015 is the ability to link related datasets together.  We’ve done something like this already with our machine readable news capabilities, where we automate the consumption and systematic analysis of news and social media to enable our customers more easily to seize opportunities, capitalize on market inefficiencies and manage event risk.  In fact, the biggest accomplishment over last several years has been the creation of a robust information model to help generate insights into data. Customers are increasingly saying they want us to help them with their challenges in implementing data. Every company wants to take the content that they buy and marry it with their own proprietary content. They want to be able to create their own data and intelligence. The key to that is how you accurately and robustly link to content from so many disparate sources. That’s where our focus has been and where we continue to see opportunities.

 

Monetising Archive Content – Issue Brief Seminar, London, 22nd January, 2015

  • IIN LogoDon’t ignore historical editions of publications that may be gathering dust in your basements.
  • Don’t underestimate the value this content may have to markets outside your core.

Innovation is the cornerstone of growth. Publishers are constantly striving to develop the next ‘big thing’ to drive new revenue streams. Many are unaware that they could be potentially already sitting on a potential
‘gold mine’ with content that they have created over a number of years which is currently just gathering dust in warehouses and basements.

stack-of-old-magazinesOn 22nd January, 2015, at the Information Industry Network‘s Issue Brief seminar in London, we explore the various considerations and steps required to monetize existing content assets.

Julie Carroll-Davis, Vice President, Global Content Alliances at ProQuest, will outline some of the key decisions that need to be made and challenges of transforming old print assets into a compelling high value proposition. Joining Julie will be joined by a senior director at the Economist Intelligence Unit (EIU).

ProQuest teamed up with EIU create the first online archive of the EIU’s global economic analyses – a new service developed from EIU’s bank of historical country reports and statistical data, opening new avenues for revenue and as new market of academic libraries across the globe from a content set primarily created for a more B2B audience

Julie and the EIU will highlight how the transformation of the content and the value added to it via the digitisation process drives compelling new use cases for a new academic market (for EIU).

Some of the issues that will be unpacked at the session include:

  • Understanding what the archive opportunities mean for you, including new markets, new users and new models (e.g. apps, mobile, etc.);
  • Understanding the challenges such as rights issues; where to source archive content; and the digitisation process.

Join us for what will be a very interactive session.

  • Light snacks will be provided;
  • You’ll pick up valuable tips about creating products and growing revenues from archival content;
  • You’ll get to connect with your peers from other publishing, information and media organisations.

 

Seminar Details:

Title:       Monetising Archive Content

When:    22nd January, 2015

Time:     11.00 – 13.00 (GMT)

Where: ProQuest, 5th Floor, 3 Dorset Rise, London, EC4Y 8EN, United Kingdom

Fee:

  • Free only to members of the Information Industry Network, SIIA, SIPA & ABM
  • Non- Members: £25.00 + VAT (£30.00 total)

To book yourself on to the seminar, simply click on the ‘Book Now!’ button below and follow the instructions:

Book Now logo

 

 

 

 

For more details, please email Patrick Angell or Naomi Hoad at the Information Industry Network, or call +44 (0)20 7954 3516

 

Speakers:

Julie Carroll-Davis, Vice President, Global Content Alliances – ProQuest  

Julie has worked in digital publishing for over 20 years in a variety of roles within organisations including Pearson, Julie Carroll-Davis_ProquestThomson, The Stationery office and more recently, ProQuest.

Currently, as Vice President of Global Content Alliances, Julie leads the publisher outreach team who work with thousands of publishers around the world to build long term, strategic, profitable partnerships, delivering their ongoing full text content, archives and metadata to ProQuest customers in the constantly evolving academic, public library, K12, Government and corporate market segments.

During Julie’s time at ProQuest she and her team has worked with many well-known brands including The Guardian, The Wall Street Journal, Vogue, Women’s Wear Daily, Country Life, NME, Economist Intelligence Unit, South China Morning Post and many academic libraries and partnered with them to explore opportunities for monetising their digitized archival content in ProQuest’s core academic research markets.

 

 


Patrick AngellPatrick Angell is the Executive Director of the Information Industry Network. SIIA’s European division for  publishing, information and media organisations across Europe. The Information Industry Network aims to assist  members understand current issues facing them via conferences, seminars, and online events, we also assist in  helping them share experiences, build business relationships and connect with others across Europe and cross- Atlantic. Follow us on @iin_europe and visit our LinkedIn group

2 Social Strategists Relate Keys to Finding New Audience

“Always start by listening to customers,” said Shannon Doubleday of Bloomberg Media, speaking at the recent Business Media Insights Conference in London. (With a smile, she called her session SIIA’s IIN talk about ROI and ROO.)

What I found interesting in watching this session—Social Media Strategies for B2B Success—is that it wasn’t just about social media. It simply told how to deliver the most relevant content to your audience and increase revenue. In the past, we had to make an educated guess about that content; today there are better ways.

Paul Quigley, co-founder & CEO of NewsWhip Media, also spoke. His company tracks how published content performs on social media each day—worldwide—to help editors decide what topics to feature. He will speak at another SIIA event Jan. 12 in New York titled Social Distribution for B2B Publishers and Information Companies. “We try to measure everything,” he said. “Everyone who subscribes or signs up for a trial, we look at where they came from, what they did when they were using it…”

Doubleday also wants to know as much as possible. She always “checks in” after an event to see how it went—through delegate surveys, site visits and referrals. “After our last event, we found that customers wanted a better way to debate issues before, during and after the conference. And they wanted to hear more from our experts about the issues that mattered to them.

“So using mainly Twitter and based on that feedback and social referral data, we mapped our social media content and strategy together in order to enable delegate discussion. Our aim was to extend the event experience through social media—so those 2-3 days in New York we wanted to extend to 52 weeks [starting] 20 weeks before the event.”

She showed the Twitter Wall they had during the event and said that they measure their social media through 3 metrics:
* attention – are more people coming to the site?
* influence – are people influencing a discussion in their market? Who’s sharing?
* effectiveness – how well is their activity resonating in the market? Through time on site and increased responses.

Always start with good content, Doubleday said, and if there’s an event, relate it back to that. “Remember that social is a conversation. We always make sure to follow up, ask questions and get our audience involved. We were acquiring a new audience [through social] and it was the right audience.” Their social visits went up by 200%.

As for influencers, Doubleday said they make sure to get the CEO of one of their biggest customers to attend each year. He uses the platform of that event to talk about national issues that attract publicity for the conference. Your goal, she said, is to create a discussion where people are mentioning you naturally.

Quigley spoke about having to earn people’s attention. “You have to bring something useful to the conversation.” In marketing his still relatively new company, he said they replaced front page stories picked by editors with ones favored by readers—based on what those readers were sharing on Facebook. The result was more exposure. “We were picked up by Buzzfeed; it showed the difference between audience and editors.

“It’s a very interesting time,” he continued. “Companies have to develop a character for social media. They have to be able to react in real time in a way that companies never had to before. You have to develop a real-time personality.”

Quigley brought up the other side of social media—the complaints and anger. “Always say thank you,” he said. “’Thanks, we’ve corrected that.’ And if they question something, ‘Sorry we didn’t explain our methodology better.’”

Based in Dublin and New York, NewsWhip is a subscriber SAAS business, “perhaps not unlike a B2B publisher,” Quigley said. Their dashboard shows what’s trending to help inform editors in making their content decisions. He said that 10% of their traffic comes from blog and social, 10% paid media, 20% search and 60% direct/mystery—“people who are clicking on a link that’s been shared with them. But we don’t know from where. It’s frustrating.”

Doubleday’s takeaways include:
- Listen and talk with your customers for both your qualitative and quantitative feedback.
- Create good content and conversations around what they’re talking about.
- Establish measureable goals on the platforms you choose.
- Get influential people involved to reach a wider audience.
- Ultimately use the right platform so you know the value of your social efforts

Quigley added one more:
- There’s a huge, intangible benefit to having a good personality out there and having good stuff. It’s worked very well for us.

SIIA Supports E-Rate Increase; Congratulates FCC for Improving Student Learning Connectivity

SIIA has been a strong voice in support of increasing funding for the E-Rate program, which provides high-need schools and libraries with discounts off their Internet infrastructure and access.  SIIA today applauded The Federal Communications Commission (FCC) for voting to approve a $1.5 billion permanent increase in the E-Rate program.

The E-Rate program has committed more than $40 billion in discounts to schools and libraries since its 1996 inception, but funding has been relatively flat at $2.25+ billion despite the increasing demand from schools and libraries that yearly exceeds the E-Rate cap. SIIA and other stakeholder organizations have advocated for increased funding to meet student and teacher needs.

High-speed broadband access is critical to enable students and teachers to access instructional resources, learning apps and online learning communities otherwise not available. Today’s decision to permanently increase the E-Rate cap will go a long way toward ensuring that all students can take advantage of educational opportunities in this digital age.  We congratulate the FCC for recognizing that this funding is necessary for our students’ success and the nation’s competitiveness.

According to SIIA’s annual Vision K-20 educator survey, only 42% of educators report that there is ubiquitous online access through school wifi, and only 38% believe there is adequate bandwidth is provided for students to access digital instructional materials. And according to a recent infrastructure survey by CoSN (representing school CTOs) in partnership with AASA (The School Superintendents Association), only 41% of districts meet the FCC’s short-term goal of 100Mbps/1000 students in all schools, and 27% have no schools with this access. Meanwhile, 68% of all school districts do not have a single school that could meet the FCC’s long-term connectivity goal of 1,000 Mbps (1 Gbps).


Mark SchneidermanMark Schneiderman is Senior Director of Education Policy at SIIA.

Canada’s New Copyright Infringement Notice Process to Launch Jan. 2

A few weeks from now — January 2, 2015 to be specific — Canada will take the final step in implementing its new Copyright Modernization Act.  That is the date that Canada’s new notice and notice system (Copyright Act sections 41.25, 41.26 and 41.27(3)) becomes effective.

The notice and notice system requires service providers, such as Internet service providers, web hosts and search engines, to forward notices of copyright infringement that they receive from copyright owners and their agents to their customers and users who are the subject of the complaints.  This approach is not earthshattering.  In fact, prior to Canada enacting its new copyright law, many service providers had already implemented their own voluntary notice and notice regimes.

The efficacy of the notice and notice procedure falls far short of the notice and takedown procedures that were enacted in the United States about fifteen years ago.  And that’s saying a lot, since the efficacy of the U.S. notice and takedown system has been widely criticized of late.

Under the Canadian notice and notice system, the copyright owner files a notice with the ISP saying that the material is infringing and should be taken down and the ISP is obligated to pass on that notice to the infringer.  However, there is no requirement that the ISP actually take down the infringing material.  While it’s possible that the infringer might take down the material when it receives the notice from the copyright owner, it’s unlikely.  It’s more likely that, upon receipt of the notice, the infringer goes into hiding or takes other steps to avoid detection.

Under the U.S. notice and takedown system the same thing happens except, instead of asking the infringer to take the material down, the notice asks the ISP to take it down.  The ISP is not required to take the material down, but if the ISP does not, it could potentially be found liable for copyright infringement.  On the other hand, if the ISP does take the material down, then it will be immune from any type of copyright infringement liability under U.S. law.  Under the U.S. notice and takedown system, if the infringer wants to contest the copyright owner’s takedown request, the alleged infringer can file a “counternotice” with the ISP, which the ISP then would forward to the copyright owner.  In the event that a counternotice is filed, the ISP has no further obligation unless the copyright owner sues or has sued the infringer in court.  To be effective the counternotice must include certain information, including the infringer’s name and contact information.  The infringer must also agree to make him or herself available to the jurisdiction of a U.S. court.  Because there is usually no legal justification for the continued posting of the infringing material, rarely are conternotices ever filed and rarely will the infringer willingly takedown the material. [Read more...]

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